Who we are, what we do and why we do it!

We are a global digital marketing service provider who specializes in affiliate marketing & publishing. We are digital natives, data obsessed and focused on measurable outcomes. We are proud of our people and we have some of the most talented individuals you’ll ever meet working with us. Our values are at the heart of all decisions we make, from business goals to people initiatives and they have helped us to develop a world class team of experts, we are proud off. We’ve grown considerably in the past months and continually focus on growth via our global talent – you would be joining us at the most exciting time in our history.

Your new role:

The Social Marketing Specialist will play a pivotal role in driving the success of multiple brands through strategic marketing initiatives. Reporting directly to the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that encompass various channels such as PR, video marketing, social media, email marketing, and influencer partnerships. Your creativity, mentorship, and strategic mindset will be crucial in ensuring marketing efforts are cohesive, innovative, and impactful, ultimately contributing to the growth and recognition of our brands.

What you'll be working on:

• Develop and execute comprehensive social media marketing stratgies and plans to enhance brand positioning, authority and trust to achieve business goals.
• Coordinate and create PR and Social content calendars with multiple brands.
• Conduct market research to identify consumer insights, market trends, and competitive landscape to inform brand and social media strategy.
• Collaborate closely with Content, Commercial, SEO, Creative Services and Outreach teams to align marketing objectives with overall business goals.
• Manage all aspects of brand through omnichannel marketing, including advertising campaigns, social media content, email marketing, PR initiatives and influencer partnerships.
• Oversee the planning and execution of sponsorships, and partnerships to increase brand visibility and engagement.
• Monitor and analyze key performance metrics to measure the ROI of social media marketing efforts and optimize strategies accordingly.
• Assist in the development or purchase of marketing automation tools.
• Mentor a team of marketing professionals to foster a culture of creativity, collaboration, and excellence.

• Social Media Management: Running collaboratively our public channels and bringing our brand to life on social media.
  

• Content Creation and Optimization: Managing and optimizing both organic and paid social media campaigns for better performance.

• Social Video Creation: Taking an editorial approach to finding repeatable content formats that highlight customers, partners, technology, and trends. You’ll be creating, editing, and producing social-first videos.

• Audience Engagement: You’ll assist and provide direction to teammates on how to engage with our audience and boost engagement through communicating with our users.

• Reporting and Analytics: Setting up analytics to monitor, analyze, interpret, and provide detailed reports with insights and recommendations on campaign performance.

• Cross-Functional Collaboration: Working cross-functionally with multiple brands and teams to ensure cohesive strategies and initiatives.

• Strategy and Ideation: Develop together with the various teams a comprehensive omni marketing strategy and brand ideation. You’ll take the strategy and break it into key components, initiatives, and action items in your area of expertise, social media.

• Best Practice Sharing: Sharing insights on emerging trends and best practices in digital marketing, including social media, digital PR, email marketing, and content creation. Defining and documenting these practices to support team success.

• Collaborate with Global Peers: Share insights, ideas, successes and failures with Peers across offices to ensure cross-collaboration and learning.

What you will be bringing to your new role:

• Bachelor's degree in Marketing, Business Administration, or related field;
• 2-3 years of experience in brand or social media marketing or a similar role;
• Strong mentorship and collaboration skills;
• Proficiency in data analysis and ROI measurement;
• Creative thinker with a passion for innovation;
• Excellent organizational and communication skills;
• Ability to manage multiple projects simultaneously.

What's in it for you!

• Equipment that you need to thrive in this role;
• Our commitment to investing in you, through various career development opportunities and training;
• State of the art offices and workspaces;
• A competitive salary and a great work / life balance;
• Hybrid role (3 days at the office in PTA and 2 days from home, subject to business priorities);
• Complimentary shuttle service to and from Malaga City Center and Teatinos
• Private Health & Life insurance package;
• Wellbeing Program including access to complimentary counselling and discounted gym membership;
  
• Flexible Benefits with Cobee;
• Enjoy our new Medida coffee bar, work area and events space, where you will find complimentary coffee, tea, breakfast, soft drinks and snacks, available for you;
• Flexible working hours, tools and methodologies to stay connected;
• Multiple team & companywide celebrations and team building activities throughout the year;
• The opportunity to work within a diverse and supportive team, which currently represents over 20 languages.

Medida is an equal opportunity employer which does not discriminate against any employee or job applicant on the basis of race, gender, religion, national origin, sexual orientation, physical or mental ability, age or any other identifying factor.